jennybee.net

Keywords

Design, Usability, Social media, Brand aware, Accessibility, Information architecture, Holistic, Attention to detail, Standards based.

Profile

I help organisations identify how to respond to and engage with online social media, and help them implement web 2.0 tools and services for internal and consumer engagement purposes.

I also design websites that have social media at their core, advising clients on content approach and techniques for engaging with online audiences.

I work particularly within the cultural/government/non-profit sector, where audiences are both varied and specialist.

Selected achievements

Created a Twitter feed for a government web conference. Contributors gave positive feedback and agreed the service added considerable value to the event.

Designed a micro-site about the work of National Gallery Associate Artist John Virtue. Developed concept and wireframes for iterative design process. Made effective use of images and AV materials to create a compelling web experience.

Produced a film ‘hub’ providing a resource for learners and information around ongoing film programming at the National Gallery. Re-structured fragmented information and commissioned new content to ensure consistency and make content enticing.

Developed a set of ‘personas’ for use in the National Gallery website re-design project. Captured and interpreted data from several surveys and liaised with Head of Marketing to ensure integration with Gallery strategy.

Designed layouts for new National Gallery intranet. Adjusted proposed wireframes and navigation to improve usability and wrote appropriate ‘plain English’ instructional copy.

Designed and built monthly html newsletter for the National Gallery taking newly introduced visual branding and content needs into account. Worked in an advisory capacity on digital marketing best practice and industry trends.

Actively involved in the launch - and continued monthly production - of the National Gallery podcast. Advised project team of branding considerations on iTunes and mp3 players and briefed editorial staff accordingly. Hand built valid xml feed.

Career history

2007-2008 | Department of Health (UK Gov) | Website Account Manager
Daily maintenance of the Department of Health website, advising communications colleagues on digital media best practice and facilitating web projects.

Produced a presentation introducing colleagues to social media / web 2.0 concepts from a brand communications perspective.

Set up a del.icio.us account for team members to share pertinent web content amongst themselves and the wider organisation.

2004-2007 | The National Gallery, London | New Media Designer
Had a varied role from designing layouts and usability schema to advising on digital strategy, managing web projects and brainstorming e-marketing ideas.

Daily management of the National Gallery website, ensuring exemplary user experience and relevant and timely content, and responding to changes requested by the organisation.

Managed web projects, liaising with colleagues to agree concept, feasibility and timetable, writing brief outlining project requirements. Evaluate proposed content and produce wireframes, design and I.A. solutions. Ensure approval reached from stake-holders and deliver project on time.

Assist external agencies on implementation of accessibility policy and interpretation of the brand. Ensure all digital products work in tandem with related media to render consistent approach.

Actively involved in discussions on strategy for National Gallery web presence; referring to industry trends and best practice to inform approach.

2003-2004 | Vauxhall St. Peter’s Heritage Centre | Executive Director
Employed to bring strategic leadership to an ineffectual organisation. Wanted to gain experience with event management, an area I considered moving in to.

2000-2003 | Workthing.com | Web Designer
Designed web pages, e-marketing and some print materials promoting some well-known brands, gaining invaluable design skills and branding knowledge.

Joined Guardian Media Group owned Workthing.com as part of the original launch team in September 2000. Produced designs for the ’second-generation’ website, working closely with digital agency. Designed internal creative including banner ads and buttons and incidental illustrations.

Worked closely with the Marketing team to produce innovative online and offline creative including micro sites, interactive banners, newsletters and exhibition promotional material. Worked with external agencies, partner companies and printers to ensure satisfactory results.

Professional training & memberships

PRWeek: PR, Social Networking & Blogging in Practice
Abilitynet: Rich media & latest trends in accessibility
Nielsen Norman User Experience Week: Eye-tracking Web Usability
Nielsen Norman User Experience Week: Getting from User Data to Design
Museums and the Web conference 2006 & 2007

I take part in social and professional networking within a number of online networks, keeping up-to-date with trends and developments and learning from industry experts.

Member of Social Media Club, British Interactive Media Association (BIMA), Museums Computer Group

Education

BA (Hons) Graphic Design
BTEC Diploma Foundation Studies in Art and Design
4 ‘A’ Levels grades A - D

Computer skills

Mac and PC, Photoshop, Illustrator, Dreamweaver, Flash, XHTML, CSS, Wordpress