Transcendent product design is a matter of philosophy and approach. The reason product development has gone wrong is that people stop at the worst time—when the solutions are most convoluted. What Eastman knew, what Jobs knows, is that you have to go beyond; you have to think about the experience people are having.
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If you tell people how to consume their content, they will ignore you… Let people do what they want to do and try to be in their circle of choice.
From Campaign Reporting in Under 140 Taps (New York Times)
See also: Being useful to the network
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Good PR isn’t about a one-way conversation, or even a two-way one, it is about ‘making yourself useful to the network’.
(Another little gem from the January Social Media Club meet… can’t remember who said it though hence no source credit.)
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Hello, I'm Jenny Brown.
