I collated some brief thoughts about last night’s Chinwag Live: Measuring Social Media and was going to publish them this evening.
Thought I’d check the blogosphere first to make references n’ dat and found that most of what I was going to say had already been articulated far more effectively by considerably more intelligent people than me.
So (in true social-media-analytics styleee) here’s the Google blog search results. The rest is up to you!
My tuppence worth: reckon a social media metrics hack day might be in order.
I didn’t go… Maybe you can tell me, did the issue of qualitative measuring/evaluation come up? I really fear a rush towards finding ‘metrics’ that pin social media conversations and discourses like butterflies (or maybe like blancmange to the ceiling to mix metaphors). Churning out Excel and PowerPoint graphs doesn’t help us measure relationships let alone figure out what to do with them.
Comment by Paul Caplan | 19 February 2008, 9:12 pm
Paul, we did, and one the one hand I’ve been quoted as saying last night that there was something mucky about putting ‘conversations’ and ‘measurement’ next to one another, so I’m with you. On the other hand, I did also suggest some agreed standards for the quantitative side of measurement, which probably won’t appeal to you, but might help us as a community to help our clients. That’s here if you want to see more:
http://icanhaz.com/opensourcemeasuring
Comment by Will McInnes | 19 February 2008, 9:37 pm