Transcendent product design is a matter of philosophy and approach. The reason product development has gone wrong is that people stop at the worst time—when the solutions are most convoluted. What Eastman knew, what Jobs knows, is that you have to go beyond; you have to think about the experience people are having.
22 January 2008
Designing experiences (to make products)
Please excuse me while I have a little tidy up. This blog post is in the process of being shunted over to my company blog.
Please head over there to read & comment on this post:
www.theawesomeweb.co.uk/blog/designing-experiences-to-make-products.
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